OOPS! Corrected Link: February 26 - Marketing Minute from McCulloch Communications


Hi Reader!

I went outside without a coat on yesterday! In Chicago, this is what’s known as the “spring of deception!” I know it’s not going to last and we’ll be back to 15 degree days before the weather really turns, but it is SO NICE while it lasts!!! I hope you had a chance to get outside and enjoy the sunshine too!

Today, I’m so excited to give you access to a Quarterly Customer Appreciation Checklist that we created based on the recommendations we’ve shared so far this month. It’s an easy way to make sure you’re showing your customers appreciation consistently throughout the quarter and the year!

Eventually, I’m going to be putting this up in my Etsy store, but I wanted to give it to my subscribers for free as a thank you! You can print this out every quarter and physically check the boxes as you complete these different tasks and activities. Here’s to building stronger relationships in 2024!


Quarterly Customer Appreciation Checklist


CONCEPT: Building Suspense with Question and Answer

DESCRIPTION: Show yourself walking/running/dancing into frame (or just quickly typing on your computer) with a niche-related question on screen. Then lean into the camera and tap the screen 8 times in time with the music. Reveal your answer one tap at a time!

EXAMPLE: https://www.instagram.com/reel/C3OHpiEgqFN/?igsh=cWNndzIycXpjOXN6

EXAMPLE: https://www.instagram.com/reel/CzorgfzrJHy/?igsh=c2RueTZyZGlnb3o4

AUDIO: https://www.instagram.com/reels/audio/762171845720238?igsh=MWVnNDQ1MjZ0amtscQ==

Will you try it? If you do, be sure to send it to @mccullochcomms as a DM, which will ensure that I see it, and can increase your engagement and views!


2235 N Saint Louis Ave, Unit 2, Chicago, IL 60647
Unsubscribe · Preferences

Hi! I'm Amber.

Read more from Hi! I'm Amber.

Hi Reader! Valentine’s Day is practically here, and if you’re looking for a way to “show the love” to your customers and clients, today’s issue has a fabulous (and easy to implement!) idea! Of course, this isn’t just for Valentine’s. Showing appreciation for those who support you is an ongoing effort for small business owners (or should be!). So if it’s too stressful to think about doing this in time for Vday, then mark your calendar for another time/season/holiday that works better for you....

Hi Reader! Brrrrr. How are you doing with these arctic temps?! I secretly love winter days like this where you are basically forced to stay inside and take a break from all the usual activities. At its core that is the purpose of winter, isn’t it? To rest, turn inward, and prepare for the season of growth that inevitably follows. What’s true for ourselves is also true for our business! This is the time to reflect on the big questions related to your business and to start prepping and...

Hi Reader! I never realized how much I value sleep until I got a puppy. And wow - it makes ALL the difference in nearly every aspect of your life. Sadly - even though Fiona is 10 months old - we were still dealing with disrupted sleep almost nightly. I was barely functioning and something HAD to change. So this is what I did… I created a routine for Fiona (and for me!). Each night for the last week, I removed her food bowl and didn't feed her anything after 7:30 pm; we took her harness off...